"Old McDonald Had A Farm" No, He Had A Billion Dollar Company
I am sure you have heard the nursery rhyme "Old McDonald Had A Farm." Well, he did not have a farm. There is a McDonald that is far more popular than the nursery rhyme, and you probably regrettably ate it for lunch. Yes, I am talking about the franchise that averages billions of dollars in revenue each year and serves 29 million people everyday in 121 countries, McDonalds.
McDonalds was established in 1955 by Ray Kroc. The history of Ray Kroc's success goes far beyond his years when scientists first began using phrenology to predict the performance of an individual based on individual differences in the skull and their psychology. Phrenologists believed that you could predict the performance of an individual by having a client give them descriptions of themselves and find bumps on the skull that fit this description.
The idea of phrenology seems very irrational today. However, when Ray Kroc was 4 years old he underwent a phrenological examination predicting that he would someday work in the food industry. Maybe they were predictive after all?
Although phrenology is no longer used today and seems inadequate at predicting one's performance, the idea of predicting the future performance of an individual is actually more accurate than ever through the use of Personality Profiles.
The Personality Profiles used by The Rainmaker Group team go far beyond mere speculation and go much more in depth than phrenology did. Personality Profiles give leaders of a company the ability to see the Behaviors, Values/Motivators, and Attributes of a candidate during the hiring process.
While phrenology lit the flame for predicting an individual's performance, Personality Profiles have made hiring far more predictive than the phrenological examination.
Other blogs you may enjoy:
Using the DISC Personality Profile & the Platinum Rule in Business
Some HR Professionals Are Stuck In The Stone Ages
Rethinking the Real Cost of Pre-Employment Personality Profiles
Source: Lawson, R., Graham, J., Baker, K. (2007). A History of Psychology Globalization, Ideas, and Applications. Upper Saddle River, NJ: Pearson Education, Inc.
