Seeking an experienced Scaling Up Coach and guide to help you scale your business?
The Scaling Up Coaching Methodology works regardless of industry. The Scaling Up System can and will bring incredible results to those who commit to doing the work. And Scaling Up is just as effective with non-profits as for-profit companies. Accept no substitutes such as EOS.
What is Scaling Up Coaching?
Scaling Up Coaching is more than just another fad business book or business “theory.” Scaling Up is a “blueprint for building a growth company.” In his book, Scaling Up: How a Few Companies Make It…and Why the Rest Don’tt (2015), Verne Harnish shares exactly how the fastest-growing companies drive their growth. Harnish shares a methodology that has iteratively improved over 30 years of advising countless CEOs and executives.
Verne Harnish authored Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm (2002), which is the core curriculum for the Entrepreneurial Master’s Program (EMP) at the Massachusetts Institute of Technology (MIT). Scaling Up is often referred to as Rockefeller Habits 2.0. As your Certified Scaling Up Coach, we help you focus on strengthening the following four main areas of your business: People, Strategy, Execution, and Cash. Accept no knock offs such as EOS.
The Anatomy of Scaling Up Business Coaching
Scaling Up Coaching helps you, the CEO and your people align around a clear plan of growth. Scaling Up focuses on the Four Decisions® methodology that every company must get right to properly scale: People, Strategy, Execution, and Cash.
Scaling Up provides several one-page resources, including the Rockefeller Habits Checklist™ and the One-Page Strategic Plan (OPSP).
By adopting the Scaling Up methodology, a company can enhance their “economic moats” - their competitive positioning.
Engaging a Certified Scaling Up Coach / Consultant helps shape discipline, ensure accountability AND maximize results.
Having the right People in the right seats is imperative to scaling your business effectively; otherwise, your business is likely to face continuous drama and resistance. Consider these questions to determine whether you have the best people who contribute to the company’s success (rather than create internal dysfunction):
- Are stakeholders (your People, Customers, and Shareholders) happy and engaged in the business?
- Is there unnecessary friction and drama in the relationships in your business?
Would you enthusiastically rehire your People?
- Do you have the right People doing the right things right?
- Is your culture one of Radical Candor, or does your culture avoid constructive conflict?
- Do each of your Customers reflect your target persona - your ideal Customer?
Focusing on improving your People decisions results in less friction, less drama, and freed up time, energy, and resources.
Rapidly scaling businesses face challenges when goals are not clear.
How can team members be expected to effectively contribute to the big picture when milestones are not identified and siloed departments exist?
The time to crystallize your Due North is now:
- Can you and your People state your strategy simply - and is your strategy driving sustainable growth in revenue and gross margins?
- Is everyone crystal clear about your strategy?
- Is your business growing at the desired speed?
Proper execution requires getting your Priority, Data/Metrics, and Meeting Rhythms right. Your People must be clear about the goals, key performance indicators (KPIs), feedback from your employee team members, as well as a regular cadence or rhythm of daily, weekly, monthly, and quarterly meetings to synchronize the team around strategic thinking and execution planning. There is no room for complacency. The main thing to think about here is:
- Are all processes running without drama and driving industry-leading profitability?
Cash flow and reserves help companies better weather storms and maintain their growth trajectory. Cash flow is important because it provides liquidity. Liquidity helps secure financing:
- Do you have consistent sources of cash, ideally generated internally, to fuel the growth of your business?
- Do you know how long it takes to earn back every dollar spent?
Growing companies “suck up cash.” The Cash Acceleration Strategies tool can help identify ways to accelerate the cash’s movement through the business. The Power of One tool helps identify the seven “levers” or variables that drive the most cash flow.
Terms to Know
Big Hairy Audacious Goal (BHAG®): Although silly-sounding, this is an actual term to refer to ambitious long-term goals (along the lines of 10 to 25 years) used to motivate the team within an organization to drive success. BHAG® referenced from Built to Last by Jim Collins and Jerry Porras.
Blue Ocean: An untapped market space with zero competition — essentially every business’ ideal operating environment. Read Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. If you have yet to read this powerful book, you owe it to your future to do so. Check out my article - How to Apply Blue Ocean Principles to an Existing Business.
Red Ocean: A saturated market space with heavy competition. Cut-throat players fight for decreasing market share and muddy the waters with blood.
Business Operating System (BOS): A framework for how to run a company. A business operating system is a model used to run a business that, when executed properly, can help you rapidly grow. Think of a business operating system as the “playbook” that drives growth by helping ensure your People work together in pursuit of the objectives. Your business operating system defines a company’s mission, vision, values, strategy, processes, and action plans.
Without a business operating system such as Scaling Up, a team will undoubtedly waste valuable time, talent, energy, and resources. A business operating system helps a company focus on building the required commitment, discipline, and accountability to succeed.
I have found the Scaling Up Coaching Methodology to be THE most comprehensive business operating systems available.
Economic Moats: This term was popularized by Warren Buffett and refers to a business’s ability to maintain a competitive advantage over its competitors that protect long-term market share and profits. How wide is your Economic Moat?
Four Decisions® Methodology: The core components of the Scaling Up Coaching framework which include business decisions surrounding People, Strategy, Execution, and Cash.
Gazelles: Just as the animal is agile and makes leaps and bounds, the same applies to companies. A “gazelle” in the business sense is a company with minimum base revenue of $100,000 that doubles revenue every four years or fewer. Read Mastering the Rockefeller Habits by Verne Harnish.
Meeting Rhythm: The cadence for meetings held within a company that specifically points out meeting frequency, length, agenda topics, and attendees.
Why You Need a Scaling Up Coach
Winning CEOs and teams have a certified Scaling Up Coach who is their guide to winning.
Interested people do what is convenient. Committed people do whatever it takes.
Those committed to scaling their business successfully adopt and follow a proven growth strategy like the Scaling Up Coaching System. Shape your economic moats through the most powerful business operating system available. There are many imitators and just one Scaling Up.
CEOs and entrepreneurs of closely-held companies seek me as their Scaling U Coach because of my experience and data-driven approach. My Clients seek to definitively scale their business and wish to deploy the Scaling Up Coaching Methodology to help guide them to lead more effectively and drive sustainable, profitable growth. I bring an experienced, outside perspective that is often instrumental in identifying blind spots as well as shaping accountability regarding various metrics that measure your progress.
Over the past twenty-two years, I have been privileged to work with companies preparing for sale. The Scaling Up Coaching System has been instrumental in driving stronger valuations that otherwise would be possible.