Your most valuable asset is not your equipment, nor your real estate, nor your trademarks nor your intellectual property.
Your most valuable asset is the mindset of your sales team.
The Cambridge Dictionary describes mindset as: "A person's way of thinking and their opinions."
There is a direct correlation between the strength of your sales team's mindset and your sales.
If your sales team has the mindset of playing to win, they will win more sales.
The best way to increase sales is to maximize your sales team's mindset.