“Nothing happens in business until something gets sold.” - Thomas J. Watson, IBM Chairman and CEO, Called “The World’s Greatest Salesman”
All of our business successes hinge on selling. Sell and succeed. Don’t sell and die. It is an absurdly simple formula.
So why do so many businesses screw it up?
The death of a business ultimately starts at the head – the CEO. What the CEO allows, so shall the sales team.
All problems start at (and in) the head.