Sales efficiency is the objective.
When you have maximized sales with minimal friction and cost, you will have achieved sales efficiency.
Sales efficiency is diminished when:
- Sales Talent - Poor sales hiring decisions are allowed to continue unchecked.
- Sales Systems - Sales systems are not habitually followed.
- Sales Culture -Behaviors contrary to an accountable, performance-driven sales culture are allowed unchecked.
There is always, always room for improvement.
Strategic CEOs and Sales VPs realize that true sales efficiency is something that is truly never completely achieved yet always pursued.