Sales Wolf Blog

From the outside looking in.

I recently woke up in the middle of the night with the title of this article in my mind. When I began working with The Rainmaker Group, my biggest struggle was to create clarity and direction for our marketing.

If you can’t clearly communicate the message of who you are and what you do, you will never be successful.

I became immersed in The Rainmaker Group's culture and soon came to understand the brilliance behind our sales hiring process (it’s genius).

Most Prospects do not realize powerful sales hiring tools like ours exist.

How could I as a marketer communicate the simplicity and value of using our expertise?

Why would a company use The Rainmaker Group's services?

Then it hit me.

A recent CareerBuilder study suggests the cost of making a bad hire is high.  

We are very honored to have this guest post from Bill Bonnstetter. He is chairman of Target Training International, Ltd. and is considered one of the pioneers in the assessment industry because of his significant contributions to the research and study of human behavior. He was the first to computerize the DISC (Dominance, Influence, Steadiness, Compliant) assessment, making reports available via his patented Internet Delivery Service® (IDS) . He was also the first to produce a computerized values assessment based on Eduard Spranger’s personality model. He is the author of If I Knew Then, and The Universal Language DISC, which has sold more than 30,000 copies and is now in its sixth edition, as well as articles for the Harvard Business Review.

Mark Hunter “The Sales Hunter” is a sales expert who speaks to thousands each year on how to increase their sales profitability.  He previously worked for three Fortune 100 companies and is the author of “High-Profit Selling: Win the Sale Without Compromising on Price.” Mark blogs regularly at www.TheSalesHunter.com.

Have you ever heard someone say the person they just hired is a joke and won’t work out?  Rarely does someone say this.  In fact, the new hire usually is portrayed as a superstar in one way or another.

The hiring manager touts them as the greatest thing to ever happen to the company.  Sure, it’s great to set up new hires as being a positive benefit for the company, but in so doing, are we setting the hiring manager up for a giant fall? I think so and here’s why:

Today’s guest post is by Mike Figliuolo, managing director of thoughtLEADERS, LLC and the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership (you can get your copy by clicking here). You can learn more about Mike and his book at the end of the post. 

The following is an excerpt from his book: